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New Jersey Wholesale Distribution Reference

Three-tier distribution reference for out-of-state suppliers of wine, beer, spirits and cider. General information, not legal advice. Confirm current requirements with state authorities. Listed agency fees are not Compliant Bootlegger service fees.

New Jersey — wine

Distribution overview

Control-state restrictions
No
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Self-distribution to retailers
Yes – wineries producing no more than 250,000 gallons per year may apply for an Out-of-State Winery License, permitting direct-to-consumer shipping, and with an additional fee, direct-to-retail sales permission; use of common carriers to fulfill sales to retailers is not permitted. Alternatively, wineries may become licensed as New Jersey wholesalers, which permits them to sell directly to retailers.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Licensing

Supplier license / registration
Out-of-State Winery License, for those producing no more than 250,000 gallons; larger wineries must either consign their products to a New Jersey wholesaler outside of the state, or receive a wholesaler license themselves.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
State license fee
$938 for an Out-of-State Winery LIcense; $3,750 for a Wine Wholesale License (permitting distribution of all wine products); $1,8750 for a Limited Wholesale LIcense (permitting distribution of only beer and “naturally fermented wines”); $8,750 for a Plenary Wholesale License (permitting sale of all alcoholic products)
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Bond requirement
Yes – if licensed as a wholesaler, a corporate tax bond of an amount no greater than 3-times the greatest tax amount on sales during a bi-monthly period in previous 12 months; can never be less than $1,000 or greater than $1,000,000.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Sales representative requirements
Yes – Solicitor’s Permit for $25 annually
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Product & territory registrations

Product / label registration
Yes – the brand owner or authorized agent must register brands being sold in New Jersey
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Price posting
No – supplier’s prices do not need to be posted to the state, but they do need to maintain a list of their prices and discounts to wholesalers on their premises.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing distributor agreements
No – but assigned wholesalers must be listed with brand label registrations
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing territory assignments
No
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Exclusive territory / brand rules
No
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Distributor relationships

Retailer samples
A separate sampling permit is required; then wholesalers may distribute clearly labeled samples through their New Jersey solicitors; records must be maintained
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Franchise restrictions
No
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Primary-source purchasing rules
Yes
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Warehouse / come-to-rest requirements
Yes – sales to New Jersey retailers must come from the in-state warehouse of a licensed Wholesaler (so if an OOS winery holds a Wholesale license, they must have a New Jersey warehouse, or have all their sales go to a different New Jersey wholesaler); products must remain in the warehouse for at least 24 hours.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Taxes & reporting

State excise tax
$0.875 per gallon
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier excise-tax responsibility
Yes – excise taxes are paid by first owner of product in New Jersey; if licensed as a Wholesaler, this includes an out-of-state winery
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier reporting
Yes – Bi-monthly R-2 Wholesaler Excise Tax Report — includes tax remittance
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

New Jersey — beer

Distribution overview

Control-state restrictions
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Self-distribution to retailers
Yes – holding a Wholesaler license grants rights to distribute products as a wholesaler (sales to other wholesalers and retailers permitted)
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Licensing

Supplier license / registration
Not required if consigning products to NJ wholesaler outside of New Jersey; if personally importing products into New Jersey, a Wholesale license is required
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
State license fee
Limited Wholesale License (allows distribution of beer and wine): $1,875 annually; Plenary Wholesale (allows distribution of all products): $8,750 annually
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Bond requirement
Yes – corporate tax bond of an amount no greater than 3-times the greatest tax amount on sales during a bi-monthly period in previous 12 months; can never be less than $1,000 or greater than $1,000,000
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Sales representative requirements
Yes – Solicitor’s Permit of $25 annually
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Product & territory registrations

Product / label registration
Yes – brand owner or authorized agent must register brands being sold in New Jersey
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Price posting
No
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing distributor agreements
Yes – with brand registration
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing territory assignments
No
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Exclusive territory / brand rules
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Distributor relationships

Retailer samples
A separate sampling permit is required; then wholesalers may distribute clearly labeled samples through their New Jersey solicitors; records must be maintained
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Franchise restrictions
Yes
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Primary-source purchasing rules
Yes
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Warehouse / come-to-rest requirements
Yes – sales to New Jersey retailers must come from the in-state warehouse of a licensed Wholesaler (so if an OOS brewer holds a Wholesale license, they must have a New Jersey warehouse, unless all their sales will go to New Jersey wholesalers); products must remain in the warehouse for at least 24 hours
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Taxes & reporting

State excise tax
$0.12 per gallon
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier excise-tax responsibility
Yes – excise taxes are paid by first owner of product in New Jersey; if licensed as a Wholesaler, this includes an OOS brewer
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier reporting
Yes – Bi-monthly R-2 Wholesaler Excise Tax Report — includes tax remittance
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

New Jersey — spirits

Distribution overview

Control-state restrictions
No, New Jersey is not a control state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Self-distribution to retailers
No, an out-of-state spirits manufacturer may not self-distribute to retailers in New Jersey.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Licensing

Supplier license / registration
A license is not required if the out-of-state supplier is consigning products to a New Jersey wholesaler outside of the state; if personally importing products into New Jersey, a Plenary Wholesale License is required, which in turn requires establishing a business location and storage within New Jersey.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
State license fee
New Jersey charges $8,750 for its Plenary Wholesale License.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Bond requirement
Yes, in New Jersey a corporate tax bond of an amount no greater than three times the greatest tax amount on sales during a bi-monthly period in the previous 12 months is required to obtain a license. It can never be less than $1,000 or greater than $1,000,000.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Sales representative requirements
Yes , New Jersey requires a Solicitor's Permit of $25 annually.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Product & territory registrations

Product / label registration
Yes, New Jersey requires product brand/labels to be registered per label before they can be sold to in-state wholesalers. This must be done by the brand owner or an authorized agent.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Price posting
Yes, New Jersey requires price posting.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing distributor agreements
No, New Jersey does not require Distributor Agreements to be filed with state regulators. However, assigned wholesalers must be listed on the brand label registration.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing territory assignments
No, New Jersey does not require territory assignments to be filed with state regulators.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Exclusive territory / brand rules
No, New Jersey does not have rules on the exclusivity of territory or brand assignments between suppliers and their wholesalers.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Distributor relationships

Retailer samples
A separate sampling permit is required; then wholesalers may distribute clearly labeled samples through their New Jersey solicitors. Records must be maintained.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Franchise restrictions
No, there are no franchise rules in New Jersey that can restrict a spirits supplier's ability to negotiate or cancel their distributor agreements.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Primary-source purchasing rules
Yes, New Jersey has sourcing restrictions on whom wholesalers can purchase from.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Warehouse / come-to-rest requirements
Yes. Sales to New Jersey retailers must come from the in-state warehouse of a licensed wholesaler; products must remain in the warehouse for at least 24 hours.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Taxes & reporting

State excise tax
New Jersey imposes an excise tax on spirits of $5.50 per gallon.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier excise-tax responsibility
Yes. Excise taxes are paid by first owner of product in New Jersey, which could include an out-of-state distiller if they get licensed as a New Jersey wholesaler.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier reporting
New Jersey requires the bi-monthly R-2 Wholesaler Excise Tax Report, which includes tax remittance, from out-of-state suppliers on their sales to in-state wholesalers.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

New Jersey — cider

Distribution overview

Control-state restrictions
No, New Jersey is not a control state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Self-distribution to retailers
Yes, cideries producing no more than 250,000 gallons per year may apply for an Out-of-State Winery License, permitting direct-to-consumer shipping in New Jersey, and with an additional fee, direct-to-retail sales permission. Use of common carriers to fulfill sales to retailers is not permitted.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Licensing

Supplier license / registration
New Jersey requires out-of-state cideries to hold an Out-of-State Winery License, for those producing no more than 250,000 gallons. Larger cideries must either consign their products to a New Jersey wholesaler outside of the state or receive a wholesaler license themselves.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
State license fee
A New Jersey Out-of-State Winery License costs $938. Cideries that opt to establish a business presence in New Jersey can get a Wine Wholesale License (permitting distribution of all wine products) for $3,750. A Limited Wholesale License (permitting distribution of only beer and "naturally fermented wines") for $1,875, or a Plenary Wholesale License (permitting sale of all alcoholic products) for $8,750.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Bond requirement
Depending on the license applied for and the amount of annual sales, a cidery getting licensed to sell in New Jersey may be required to hold a bond of between $1,000 and $1,000,000 in the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Sales representative requirements
Yes, New Jersey requires salespersons employed by an out-of-state winery licensee or in-state wholesaler licensee to hold a Solicitor's Permit.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Product & territory registrations

Product / label registration
Yes, New Jersey requires that cider products are registered per label before they can be sold to in-state wholesalers, which can be done by the brand owner or their authorized agent.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Price posting
Yes, New Jersey requires parties licensed as in-state wholesalers to regularly post their prices with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing distributor agreements
No, New Jersey does not require Distributor Agreements to be filed with state regulators. However, assigned wholesalers must be listed on the brand label registration.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing territory assignments
No, New Jersey does not require territory assignments to be filed with state regulators.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Exclusive territory / brand rules
No, New Jersey does not have rules on the exclusivity of territory or brand assignments between suppliers and their wholesalers.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Distributor relationships

Retailer samples
In New Jersey, a separate sampling permit is required for suppliers to provide samples to retailers. Wholesalers may then distribute clearly labeled samples through their New Jersey solicitors. Records must be maintained.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Franchise restrictions
No, in New Jersey there are not franchise rules that can restrict a supplier's ability to negotiate or cancel their distributor agreements.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Primary-source purchasing rules
Yes, New Jersey has sourcing restrictions on from whom wholesalers can purchase.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Warehouse / come-to-rest requirements
Yes, New Jersey has sourcing restrictions on from whom wholesalers can purchase.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Taxes & reporting

State excise tax
In New Jersey, ciders with an ABV of 7% or less are taxed at $0.15 per gallon, and ciders with an ABV greater than 7% are taxed at $0.875 per gallon.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier excise-tax responsibility
No, New Jersey does not require out-of-state suppliers to remit the excise taxes unless they operate as a licensed New Jersey-based Cider Wholesaler.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier reporting
New Jersey requires out-of-state cider suppliers licensed as a New Jersey wholesaler to file the R-2 Wholesalers Tax Sales Report.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

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