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New Hampshire Wholesale Distribution Reference

Three-tier distribution reference for out-of-state suppliers of wine, beer, spirits and cider. General information, not legal advice. Confirm current requirements with state authorities. Listed agency fees are not Compliant Bootlegger service fees.

New Hampshire — wine

Distribution overview

Control-state restrictions
Yes
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Self-distribution to retailers
No
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Licensing

Supplier license / registration
Liquor and Table Wine Vendor License
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
State license fee
$300 if selling fewer than 1,000 cases per year; $1,500 if selling 1,000-4,999 cases per year; $3,000 if selling 5,000-9,999 cases per year; $6,000 if selling 10,000-24,999 cases per year; $9,000 if selling 25,000-49,999 cases per year; $12,000 if selling 50,000 or more cases per year
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Bond requirement
No
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Sales representative requirements
Yes – Liquor Wine Representative
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Product & territory registrations

Product / label registration
Controlled wines must be “listed” with the state
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Price posting
Yes, as controlled products
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing distributor agreements
n/a
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing territory assignments
n/a
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Exclusive territory / brand rules
No
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Distributor relationships

Retailer samples
A sample shall not exceed 2 750-mL bottles and must be purchased from the state commission before being provided to a retailer
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Franchise restrictions
n/a
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Primary-source purchasing rules
Yes – only primary sources, or their designated New Hampshire suppliers, may sell to the liquor commission
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Warehouse / come-to-rest requirements
n/a
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Taxes & reporting

State excise tax
No excise tax; however, the liquor commission will assess a mark-up percentage, which varies based on the cost of the bottle; consult with the liquor commission to determine final mark-ups
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier excise-tax responsibility
n/a
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier reporting
n/a
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

New Hampshire — beer

Distribution overview

Control-state restrictions
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Self-distribution to retailers
Yes – Holders of a Beverage Vendor License who produce no more than 15,000 barrels annually may self-distribute no more than 5,000 barrels annually to New Hampshire retailers
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Licensing

Supplier license / registration
Beverage Vendor License
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
State license fee
Limited sales (less than 200 barrels annually): $720 annually; Unlimited Sales: $1920 annually
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Bond requirement
No
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Sales representative requirements
No
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Product & territory registrations

Product / label registration
Yes – Label
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Price posting
No
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing distributor agreements
Yes
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing territory assignments
Yes
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Exclusive territory / brand rules
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Distributor relationships

Retailer samples
No more than one six-pack per retailer
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Franchise restrictions
Yes
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Primary-source purchasing rules
Yes – New Hampshire wholesalers may only accept products from the beverage vendor who has registered those labels, unless such sale is accompanied by authorizing documentation
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Warehouse / come-to-rest requirements
Yes
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Taxes & reporting

State excise tax
$0.30 per gallon
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier excise-tax responsibility
No
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier reporting
Yes – Monthly 258/334 report
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

New Hampshire — spirits

Distribution overview

Control-state restrictions
Yes, New Hampshire is a control state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Self-distribution to retailers
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Licensing

Supplier license / registration
Yes, New Hampshire requires a Liquor and Table Wine Vendor License for out-of-state spirits suppliers to sell to the control board.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
State license fee
New Hampshire charges the following for its license for out-of-state spirits suppliers to sell to the control board: $300 if selling fewer than 1,000 cases per year; $1,500 if selling 1,000-4,999 cases per year; $3,000 if selling 5,000-9,999 cases per year; $6,000 if selling 10,000-24,999 cases per year; $9,000 if selling 25,000-49,999 cases per year; $12,000 if selling 50,000 or more cases per year.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Bond requirement
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Sales representative requirements
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Product & territory registrations

Product / label registration
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Price posting
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing distributor agreements
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing territory assignments
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Exclusive territory / brand rules
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Distributor relationships

Retailer samples
A sample shall not exceed one 750-mL bottle and must be purchased from the New Hampshire state commission before being provided to a retailer.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Franchise restrictions
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Primary-source purchasing rules
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Warehouse / come-to-rest requirements
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Taxes & reporting

State excise tax
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier excise-tax responsibility
Not reported by source; confirm with the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier reporting
No, New Hampshire does not require a follow up reports from spirits suppliers for sales to its control board.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Control-board listing process

Who may present a listing
Licensed vendors must appoint at least one representative to act on their behalf when soliciting sales of spirits in New Hampshire. A vendor may appoint more than one representative, but a single brand may only be sold by one representative at a time. Representatives must be New Hampshire residents and can employ additional salespeople to assist their activities.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Listing representative license
New Hampshire requires spirits suppliers' representative to have be licensed to present a listing offer. New Hampshire charges $500 for representatives employing no more than four salespeople and $1,000 for representatives with more than four salespeople.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Listing schedule
New Hampshire holds listing meetings monthly, but new products may be listed at any time.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Container size limits
New Hampshire does not impose size limits on spirits product listings.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Listing submission information
New Hampshire requires proposed listings to include a product description and formal price quote along with market data, such as projected sales and sales data from other states, and samples for the proposed products. In addition, New Hampshire may require advertising and other marketing support. Products that fail to establish a market in the state within six months may be delisted by the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Board pricing
Spirits pricing depends on the beverage classification as determined by the New Hampshire Liquor Commission, and can vary between 46%-60% mark-up. Reach out to the Liquor Commission for more direction.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Price changes
Price changes must be formally submitted to the New Hampshire Liquor Commission for approval 60 days prior to their taking effect. Price changes may only occur on the first of February, May, August or November in a year, though new spirits products may be listed at any time at the ABC's discretion.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Product codes
New Hampshire uses its own product codes.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Further listing guidance
Contact the New Hampshire Liquor Control Commission: https://www.nh.gov/liquor/products.shtml, though New Hampshire's website does not provide much direct guidance on the listing process; it is recommended to reach out directly to the Commission for more information.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

New Hampshire — cider

Distribution overview

Control-state restrictions
Yes, New Hampshire is a control state. However, ciders are generally sold in the private sector, though ciders with an ABV greater than 6% (or "specialty ciders" with an ABV greater than 8%) must first be specially approved for sale by the Control Commission.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Self-distribution to retailers
No, an out-of-state cider manufacturer may not self-distribute to retailers in New Hampshire.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Licensing

Supplier license / registration
New Hampshire requires out-of-state cideries to hold a Beverage Vendor License to sell to New Hampshire wholesalers.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
State license fee
A New Hampshire Beverage Vendor license costs $720 annually for limited sales (less than 200 barrels sold annually), or $1,920 annually for unlimited sales.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Bond requirement
New Hampshire does not require suppliers to hold a bond in the state to apply for a license.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Sales representative requirements
New Hampshire does not require suppliers to hold a bond in the state to apply for a license.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Product & territory registrations

Product / label registration
Yes, New Hampshire requires that all cider products be registered per label before they may be sold in the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Price posting
Yes, New Hampshire requires that all cider products be registered per label before they may be sold in the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing distributor agreements
Yes, New Hampshire requires Distributor Agreements to be filed with state regulators.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Filing territory assignments
Yes, New Hampshire requires Distributor Agreements to be filed with state regulators.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Exclusive territory / brand rules
Yes, New Hampshire prohibits Beverage Vendor licensees from assigning more than one wholesaler to distribute any brand or label in all or part of any designated territory.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Distributor relationships

Retailer samples
Yes, New Hampshire prohibits Beverage Vendor licensees from assigning more than one wholesaler to distribute any brand or label in all or part of any designated territory.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Franchise restrictions
Yes, in New Hampshire there are franchise rules that can restrict a supplier's ability to negotiate or cancel their distributor agreements.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Primary-source purchasing rules
Yes, New Hampshire wholesalers may only accept products from the Beverage Vendor licensee who has registered those labels, unless such sale is accompanied by authorizing documentation.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Warehouse / come-to-rest requirements
Yes, New Hampshire requires cider to come to rest at a wholesaler warehouse before being delivered to retailers.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

Taxes & reporting

State excise tax
New Hampshire imposes a tax on cider of $0.30 per gallon.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier excise-tax responsibility
No, New Hampshire wholesalers, not out-of-state suppliers, are required to pay the excise tax on ciders sold in the state.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.
Supplier reporting
In New Hampshire, out-of-state suppliers must file the 258/334 Report monthly to report their sales of Beverages to New Hampshire wholesalers.
Source guide retrieved 2026-10-08; retrieval is not verification of current law.

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